Launch on Etsy – February 2020
In February 2020, Sift Cakes and Cookies made its debut on Etsy, offering our signature Earl Grey and Pandan Chiffon Cakes. Fun fact: our very first listings included Valentine’s cookie boxes, which added a sweet touch to our early journey!
Sales Surge During Lunar New Year – January 2021
By January 2021, our online bakery saw a significant surge in sales, especially during the Lunar New Year season. Our Peanut Cookies and Signature Pineapple Tarts became instant favorites, propelling our business to new heights and establishing us as a go-to source for traditional Southeast Asian treats.
Etsy Star Seller Recognition – July 2022
As our online bakery grew, we committed to delivering exceptional customer service on Etsy, a standard we still uphold. We proudly earned Etsy’s Star Seller badges, recognized for our 100% response rate within 24 hours, 100% on-time shipping with tracking, and an average review rating of 4.5. Meeting these targets (95% for both metrics) has allowed us to build trust with our customers and showcase our dedication to a smooth, reliable experience from order to delivery.
Our Own Online Home – September 2022
In September 2022, we proudly launched our own e-commerce website, siftcakesandcookies.com, allowing customers to place orders directly with us. It’s like having our own home base—a space we’ll always call ours. We started with our bestsellers: pineapple tarts, chiffon cakes, and peanut cookies. Alongside these Southeast Asian favorites, our butter cookies and brown butter pecan sandies quickly gained popularity, broadening our reach and welcoming even more dessert lovers into our home-baked goods community.
First In-Person Market – July 2023
On July 8, 2023, after years of selling our home-baked goods online, we finally stepped out to meet our customers in person at the Hester Street Fair at South Street Seaport. With the pandemic easing off, it was the perfect opportunity to share our treats face-to-face. We sold out by the end of the day, with fan favorites like banana yogurt loaf, chocolate chip cookies, pandan chiffon cake, double chocolate cookies with marshmallow, lemon bars, salty valrhona brownies, oatmeal raisin cookies, cupcakes, and flapjacks. This moment was a big milestone, showing us just how far we’d come—and how sweet the journey has been!
Collaboration with Poom at the Oculus – January 2024
In January 2024, we partnered with Poom, a shared storefront at the Oculus in the World Trade Center. This space brings together artisanal bakers to showcase our skills, creativity, and stories. The support from the community has been truly inspiring, as indie bakers like us get to share our unique expertise in such a vibrant setting. We keep things exciting by frequently rotating our menu, inviting sweet fans back for new surprises with every visit!
Our First Physical Store – October 2024
On October 1, 2024, we opened the doors to our very first physical store in the heart of the Financial District, NYC! It’s a tiny, humble space, but it’s packed with everything we love and stand for. Alongside our signature baked goods, we now serve a selection of specialty coffee and tea, adding a new layer to the Sift experience. We’re thrilled to partner with Counter Culture Coffee, who shares our commitment to quality and sustainable sourcing, bringing a curated selection of beans from farms we’re proud to support. This store is more than just a place to buy treats; it’s our new home and gathering spot for everyone who’s been a part of our journey. Whether it’s the nostalgia of our pineapple tarts, the warmth of freshly brewed coffee, or the surprise of something new on the menu, we can’t wait to welcome dessert and coffee lovers to experience it all with us.
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